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Author Archives: Luiz Claudio Castro

HAPPY NEW FIBONACCI CYCLE!

by Luiz Claudio Castro

(Disponível também em português) Do you know the Fibonacci sequence? It is a numerical series developed by Leonardo Fibonacci – also known as Leonardo of Pisa, Leonardo Pisano or Leonardo Bigollo (1170 – 1250). This sequence starts with two numbers “1”, and the next number is always the addition of the two previous ones. Thus,

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Co’pain-in-the’nnected

by Luiz Claudio Castro

(Disponível também em português) Today I will change the subject a little. I won’t talk about sustainability or the environment. Paraphrasing these issues, I will talk about more sustainable communications in the work environment. When I worked as Director of large companies, always amazed me how many emails and electronic messages I use to receive

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Two or three things to rethink mankind

by Luiz Claudio Castro

(Disponível também em Português) Last week, Brazilian newspapers reported the aging of our population, following a pattern which has been observed worldwide. The old demographic wide-base pyramid, typical of the 1970s, is reconfiguring into a form of amphora (more adults than children, and a larger, more long-lived parcel of elders). Also projects for 2050 a

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Cria Cuervos…

by Luiz Claudio Castro

(Disponível também em português) May, 1980. We had enthusiastically received the information that the United Nations Programme for the Environment (UNEP) had signed an agreement with FEEMA – at the time, the environmental agency of the State of Rio de Janeiro – to help us to carry out a comprehensive study to choose which Environmental

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How does an environmental agency work?

by Luiz Claudio Castro

(Disponível também em português) Throughout my life as an executive and consultant, I was approached several times by CEOs and foreign investors (and Brazilian too) completely lost while trying to understand the mechanisms of functioning of an environmental licensing agency in Brazil. At any governmental level. “Talk to their boss! Let’s schedule a meeting with

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HS Blog

by Luiz Claudio Castro

Dear reader, From today and onward, I start publishing a weekly column – every Tuesday – here in the BLOG HS. We will talk about Sustainability under a practical perspective regarding the true interests of private companies and the government. At ‘BAU DA MEMORIA’, I will disclose some experiences I got across my 36 years dedicated to

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